Brückner Group Partners with Industry Leaders to Reduce Plastic Pollution
How can we put a stop to the global environmental pollution caused by plastic waste? How can a modern circular economy be meaningfully integrated into people’s everyday lives? One thing can be said with certainty: we can only do it together. This is why, the group launched the “Yes, We Care” initiative in 2017.From now on, the next important step will be working with global organizations to become members of the Bruckner Group’s alliance to end plastic waste from January 2025. Founded in 2019, the international association includes 70 well-known industrial companies. Jacob Duer, President and CEO at the Alliance, said, “Collaboration across the value chain is key to effecting the systems change needed to achieve a circular economy for plastics. Brückner Group’s focus on innovation and sustainability in film production is aligned with the Alliance’s first thematic program on the recycling of flexible plastics. We welcome the Brückner Group as a member of the alliance, counting much about our cooperation with our common ambitions to ease the environmental end of a plastic waste environment and turn plastic into stable materials.
Intelligent strategies for dealing with plastic
Packaging accounts for around 50% of global plastic use. About half of this is disposable packaging. This is why Alliance creates a system that allows them to continue using plastic products as much as possible. Individual measurements range from collections, sorting and processing of household waste to complex separation of waste using digital technology to effective reuse. This type of circular storage in the network allows plastic waste to be converted into new and valuable raw materials.
Encouraging progress thanks to diverse collaborations
Alliances play a crucial role in the combination of important interest groups. This creates a variety of connections between politics, business, finance, science and civil society, both at the international and regional level. More specifically, the alliance can build a bridge between research, waste management and recycling, thus helping individual projects to implement breakthroughs faster. Additionally, initiatives are particularly encouraged to be maintained and operated independently after a certain period of time.
The success in numbers:
Since 2019, worldwide, the Alliance has …
- raised 570 million US dollars in capital.
- launched 70 circular-economy projects.
- collected more than 118,500 tons of non-recycled plastic waste.
- recycled more than 128,000 tons of plastic waste.
- reached more than 270,500 people with education and training programs.
Dr. Axel von Wiedersperg, CEO of Brückner Group, is looking forward to the next milestones in partnership with the Alliance: “This global network enables the exchange of expertise in order to take meaningful steps and drive systemic change. We at the Brückner Group are happy to take on our responsibility to make our contribution to achieving important ecological goals.”
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