Brazil Maghreb Trade Mission Brings Home 500K Plastics Opportunities
In the 31st edition of the Trade Mission, which focused on Africa and the Middle East and visited Algeria, Tunisia, and Morocco as part of the 2025 actions focused on global market expansion, Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, conducted through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), took place from May 26 to June 3.
As acknowledged in ApexBrasil’s diagnoses since 2023, the region’s potential is highlighted by its strategic geopolitical location between Europe, Africa, and the Middle East, as well as the characteristics of the countries, the industry undergoing change, and the pursuit of foreign direct investment. Market intelligence surveys are used to map technical barriers, distribution channels, logistics platforms, regulatory frameworks, and value chains.
“Qualified sectoral action, adapted to the regional particularities of international markets, is extremely important to us. This is an opportunity to open up the market, carried out with the preparation and support of specialized interlocutors, institutional partners and embassies to ensure the success of this relationship and future actions in the region,” says Carlos Moreira, Executive Director of INP and Think Plastic Brazil CPO.
With seminars, business rounds, technical visits and institutional presentations aimed at prospecting opportunities, commercial promotion, attracting investments and internationalization of production, the company participating in the action, Pincéis Atlas, a representative of the painting, finishing and civil construction materials segment, made an extremely positive assessment of the activities. It highlighted the visit to distribution channels and points of sale to understand how local markets work, commercial practices and competitive opportunities, recognizing the Mission as a well-executed and results-oriented action.
Think Plastic Brazil initially anticipated 3 business meetings and US$ 100 thousand dollars to be negotiated for the next 12 months, but left the region with the mark of 15 meetings held and an expectation of US$ 500 thousand dollars in business for the same period, meeting a concrete demand from the Brazilian business sector, for the opening of differentiated access channels to non-traditional markets, with growth potential.
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