Driving Sustainable Industry Growth: MAAG’s Localization Success
The internationally operating MAAG Group, headquartered in Oberglatt, Switzerland, has been stepping up its localization strategy in China. MAAG China has continuously increased its business activities and sales. Today, the company operates in an area of 7500 sqm, the assembly shop at the site in Jiading, a district of Shanghai, has recently doubled in size. MAAG China offers its customers production, sales and various services with over 100 highly motivated employees.
Products engineered in Switzerland or Germany, adapted to the local needs in China and – cost savingly – manufactured and assembled in our Shanghai factory. MAAG has been localizing products for the Chinese market for more than 20 years starting from components to nowadays complex production systems. Ueli Thürig, President of the MAAG Group: “Made in China for China’ is one of the key strategies our company has been focusing on in recent years; more than 90 percent of the equipment assembled in our Shanghai plant is intended for the Chinese market.”
MAAG has already been producing GA series extrusion pumps, BAOLI strand pelletizers, and ZHULI underwater pelletizers in China. The C-USG, a similarly adapted version of the proven M-USG underwater strand pelletizing system is expanding the market-specific portfolio. The original German design forms the basis for this new version. While some key components are supplied from Germany, the majority of parts come from local production.
To ensure that the technically complex machines work optimally over a long term, MAAG China offers top-class services from trained specialist personnel, whether the product has been purchased at MAAG Shanghai or any other MAAG location worldwide. A local warehouse to store some most-wanted parts can ensure a very quick delivery.
In our local grinding centers in Shanghai (East China) and Guangzhou (South China) we grind cutting rotors, cutting blades and die plates quickly, reliably and professionally – even those from other manufacturers. Our know-how and experience are the warranty for perfect pellet quality.
Starting with consultancy regarding the most efficient technology, through commissioning through to the quick supply of spare parts in original quality and after-sales service, MAAG China offers an all-round service “par excellence”.
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