Felleskjøpet Packs Premium Pet Food in Mondi’s Flexibag Recyclable
- Mondi collaborated with leading Norwegian pet food manufacturer Felleskjøpet to switch to recyclable high-barrier packaging for the relaunch of its Appetitt premium brand.
- Mondi’s FlexiBag Recyclable will be used to pack and protect dry dog and cat food.
- The mono-material bags are recyclable in Norwegian plastic recycling streams and contribute to a circular economy.
Mondi, a global leader in packaging and paper, has developed a recyclable high-barrier packaging solution for Norwegian pet food manufacturer Felleskjøpet, that keeps material in circulation and avoids waste.
Felleskjøpet is using Mondi’s FlexiBag Recyclable, a pre-made mono-material polyethylene (PE) bag, for the relaunch of its Appetitt range of dry cat and dog foods. It will replace the previous unrecyclable multi-layer solution, delivering packaging that is designed for recycling, according to Ceflex D4ACE guidelines, and is recyclable in existing Norwegian plastic recycling streams.
Mondi’s FlexiBag Recyclable provides excellent product protection and preserves the premium pet food, thanks to its high barrier material. A slider enables easy opening and closing for the bigger bags to ensure long-lasting freshness, while a handle allows for convenient transportation. FlexiBag Recyclable has excellent print qualities that guarantee good visibility on-shelf and can communicate all product and recycling information clearly.
Pal Wikstrom, Sales Manager Nordic Consumer Flexibles, Mondi, says: “This partnership was all about designing appealing packaging for the Appetitt pet food, meeting the consumer needs of convenience and product protection, as well as helping Felleskjøpet meet its sustainability goals. It meant working together closely and asking all the necessary questions at each stage of the manufacturing process to deliver a solution that works for the customer, the product, the planet – and of course the pets.”
Hege Rosenhaug, Product and Development Manager Pet Food, Felleskjøpet, adds: “Our relaunched Appetitt range packed in FlexiBag Recyclable will be available in stores from October. The pet food is delivered in its best condition, it is both protected and kept fresh by the new packaging. This is an important step in our journey towards being a more environmentally responsible organisation.”
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