Growth Market Türkiye: Messe Düsseldorf Expands its Machinery and Equipment Portfolio in Türkiye
Messe Düsseldorf expands its competencies in Türkiye adding three new, powerful satellites to its global metal trade fair portfolio with the important international trade fairs for the metallurgy, foundry and aluminium industries ANKIROS/TURKCAST and ALUEXPO. To this end, two of the biggest German trade fair companies are bundling their competencies in a joint venture on the Turkish market: Messe Düsseldorf GmbH and Deutsche Messe AG will in future hold a 50% share each in Hannover Messe Ankiros Fuarcilik A.S.
Independently of this: Messe Düsseldorf and Tüyap Fairs Istanbul will continue jointly developing wire Eurasia and Tube Eurasia further
Irrespective of the joint venture, Messe Düsseldorf and its partner Tüyap Fairs Istanbul, will also continue to further develop the regional trade fairs wire Eurasia and Tube Eurasia jointly in Istanbul after their successful debut in 2023. “We are delighted with the big step towards developing further market-relevant topics from the metal industry in Türkiye,” says Friedrich-Georg Kehrer, Global Portfolio Director at Messe Düsseldorf GmbH, explaining how the strategic partnership came about. “With its economic appeal Türkiye is also a flourishing marketplace at the interface between Europe and Asia for the key technologies wire, cable and tubes & pipes,” adds Kehrer.
Over the past few years Türkiye has made major investments in housing, road construction, bridges and rail infrastructure. Other major projects are underway. This fuels a high demand for wire, cable and tubes/pipes as well as metallurgy and foundry products.
Türkiye therefore offers excellent economic prospects and is highly attractive due to its bridging function between Europe and Asia. Thanks to its large domestic market and strong industrial base, Türkiye has long been an important trading partner for Germany and North Rhine-Westphalia.
In 2022 the volume of trade between Germany and Türkiye totalled EUR 27 billion, with NRW accounting for EUR 11.5 billion (42.6%).
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