New Language Alignment Brings Clarity to Tissue Sector Reporting
The successful completion of a collaborative project to align terminology has been announced by Cepi, which represents the European Paper Industry, and the European Tissue Industry (ETS). The goal of the move toward uniformity and clarity in the definition of tissue products is to harmonize and streamline language for businesses along the tissue value chain as well as for analysts, consultants, and the media that cover the industry.
It is intended that all upcoming publications, standards, and reports use the new terminology by default. The recently approved vocabulary is shown alongside heritage and alternative wording in two simple infographics. One covers tissue products (completed converted items) while the other covers tissue paper (intermediate products). They are featured on a dedicated page on the ETS website and will be actively promoted to global actors.
Cross-industry initiative brings greater clarity and supports companies, media, consultants and analysts in their reporting.
“This terminology guide was motivated by the inconsistency in tissue statistics and terminology in Europe and around the world,” explains ETS Director General, Carlos Reinoso. “It is a non-confidential resource, created to streamline communication across technical commercial and media contexts, and could not have been achieved without the close involvement of Cepi and its National Association members.”
The collaborative and transparent effort began in early 2024 with the creation of a joint Cepi-ETS task force gathering experts from leading tissue companies, national associations and the two organisations themselves. It sought to align differences in terminology that had led to confusion in reporting production and trade data. The need for clear, transparent and internationally aligned statistics to support policy, trade and sustainability had been further underlined during the COVID-19 pandemic which brought increased focus on the industry.
“The harmonisation that the new terminology introduces supports a more unified EU Single Market, at a time when there is a new push for it from EU Institutions” said Jori Ringman, Cepi Director General. “Everyone working in the sector is encouraged to adopt the harmonised terms immediately and share them with peers and colleagues. Our members will play an important role in spreading the word up and down our industry value chain, and ensuring that everyone is using the updated terms in their daily work.”
The newly harmonised framework covers several key areas including Terminology Alignment; Clarification of Product Segmentation; Customs Code Harmonisation; Trade and Production Data Improvements and Alignment with ISO 12625-1:2019.
“We will now be working in coordination with our counterparts around the world including AF&PA in the US, FPAC in Canada, CNHPIA in China and JPA in Japan to promote this harmonised framework internationally to support global statistical alignment and trade transparency,” concluded Carlos Reinoso.
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