Smarter Planning Made Simple – K Assistant Supports Visitors And Exhibitors
K in Düsseldorf now offers the AI-supported chatbot ‘K Assistant’, a virtual companion that provides exhibitors and visitors with targeted information around the clock – individually, multilingually and intelligently. This innovative service reflects how K, the world’s leading trade fair for plastics and rubber, continues to evolve with digital tools that enhance visitor and exhibitor experiences.
K Assistant is available to assist anyone interested at their official website. Whether you need initial information on hall plans, exhibitor offers, the supporting programme or services, the chatbot ensures you are perfectly prepared for an optimal trade fair experience. By combining artificial intelligence with user-friendly navigation, it makes planning a visit to Düsseldorf smoother than ever before.
‘With K Assistant, we are offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,’ explains Thomas Franken, Director K at Messe Düsseldorf. ‘Digital tools such as the chatbot are an important step towards offering our customers modern and user-friendly support.’ His statement underscores how Messe Düsseldorf is actively using AI not only as a trend topic at K 2025 but also as a practical tool to benefit participants before and during the show.
More than just a chat – what the K Assistant can do:
•Available 24/7: The AI chatbot is available to users at any time of the day or night, ensuring maximum planning freedom. This means international visitors across all time zones can instantly access reliable information without waiting for office hours.
•Intelligent answers instead of mere search results: The ‘K Assistant’ thinks for itself – it analyses questions in context and provides structured, precise information instead of long lists of hits. By doing so, it mirrors how a personal guide would respond, cutting down research time for professionals attending the fair.
•Language diversity for global target groups: Visitors and exhibitors from all over the world benefit from the multilingualism of the system, which communicates in numerous national languages. This feature is especially valuable given that K traditionally attracts more than 3,000 exhibitors from over 60 nations and over 220,000 visitors from all continents.
The friendly symbol for the K Assistant can always be found at the bottom right-hand corner of their official K website, making it easy to access at any time. It is seamlessly integrated into the platform, ensuring both first-time attendees and long-standing industry professionals have a reliable digital companion at their side.
In addition to digital support, practical visitor information is already available. K 2025 will be open daily from 10:00 a.m. to 6:30 p.m. from Wednesday, 8 October to Wednesday, 15 October 2025. A day ticket costs 60 euros, while a three-day ticket is available for 125 euros. School pupils and students benefit from discounted entry at 20 euros for a day ticket, reflecting K’s commitment to engaging future generations with the plastics and rubber industries.
Beyond tickets and AI tools, the trade fair will also provide networking opportunities, live machinery demonstrations, conferences, and guided tours focused on key topics such as circular economy, digitalization, and climate protection. With services like the K Assistant, attendees can easily find and select highlights most relevant to their professional interests, ensuring a productive and inspiring visit.
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